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Poverty allevation by advertising program |
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Score
67%
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3 votes,
Feasibility
50%
Originality
80%
Humour
40% |
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The Problem:
poverty, homeless, hunger, etc
The Social Invention:
As every one is aware that a large population in Asia and Africa do not have place to stay, clothes to wear and food to eat. These people die due to hunger, malnutrition and severe climatic changes. In these circumstances, a duty is cast on the HAVES to support the HAVES NOT.
The top corporations in the world are spending a large amount of money on advertising. I feel, they can use their advertising funds to provide houses to the homeless. The houses can bear their logo and this should be filmed and projected all over. Similarly, the hungry can be provided meal by organizing regular ‘meal stations’, where free meal of the local taste would be cooked by the local population and served. The cost of the infrastructure and providing the rice, wheat, cereals, etc., can be borne by the big corporations. They can put their logo on these structures; give uniforms bearing their logo to those who work on these stations. Similarly, clothes can be made of different sizes and bear the logo of the corporation which is supporting the cause and distributed to those who need them.
The HAVE NOTS can then be the walking spokesperson of the brand that is supporting them. The corporations will also have the satisfaction of giving back to the society from whom they have earned their millions.
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I have done Masters in Social Work.
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| I think there are some issues with this, which others might outline, but it's certainly radical... |
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