Global : Ideas : Bank - Cloning Aspects: a simple technique for generating new ideas

		19 May 2013

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Cloning Aspects: a simple technique for generating new ideas

Score
70%

2 votes, Feasibility 50% Originality 75% Humour 65%

The Problem:
Finding a systematic approach for creating new ideas.

The Social Invention:
I have been using this technique - 'Cloning Aspects' productively for a number of years.

Introduction to Cloning Aspects:

When I use this technique I start by choosing a focus (a thing/subject etc), then pick an aspect of the focus subject (usually a tangible component), then create multiple 'clones' of the aspect, and finally - in the creative phase - make each clone unique (often by giving each clone a unique function or purpose).

Examples of Ideas made up using Cloning Aspects technique:

The following ideas (all published on the Global Ideas Bank) have been created with the technique:

A section of seats in TV studio audiences auctioned for charity projects

Small charity donations possible when cash point is used

A quick-stop parking meter in each street

Speed cameras to check whether seatbelts worn

A laser projected onto running tracks to show record-breaking pace

Olympic flag has sixth ring to represent the Paralympics

Advertising on bank notes to raise money for charities

A webpage for every prescription drug for information and patient discussions

Lottery entry slips - tick box for 10% to charity

Bibliographies in works of fiction to show author's influences

A webpage for each library book

Details about using the technique:

JohnIdeas.blogspot.com

The Author - John Tunney (UKJohn)

John Tunney is from Northampton, UK. I have an ideas and creativity blog where I'm posting some of my ideas and thoughts on creativity. http://johnideas.blogspot.com/

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